TITLE: Marketing Communications Manager
LOCATION: Acton
ROLE/RESPONSIBILITY:
Reporting to VP of Marketing, the Marketing Communications Manager will be responsible for marketing operations, communications, events, campaigns, and lead generation for a growing next-generation message switch company. This hands-on role manages integrated marketing initiatives across the sales lifecycle with revenue, customer acquisition, brand recognition, and market presence as the ultimate metrics.
REQUIRED SKILLS
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Manage company website for effectiveness, optimization and lead management
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Create, execute and track lead generation campaigns, including the creation of fulfillment materials, e-newsletters and results reporting
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Manage marketing operations and systems: website (with analytics), email management, CRM
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Create, maintain, and distribute sales collateral (customer case studies, product brochures, technical whitepapers, presentations, etc.) including copywriting and desktop publishing as needed
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Manage online paid search campaigns and track lead conversion rates to optimize cost/lead
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Develop pre-sales multimedia tools such as Flash-based demonstrations
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Manage tradeshow and event schedule, including booth, messaging and event logistics
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Run ongoing webinar programs, including working with analysts, partners, and customers to deliver leads and targeted messaging
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Develop and track budget for marketing-related activities
DESIRED CHARACTERISTICS
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Ability to work in a fast paced start-up environment
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Self motivated and proven ability to work within a team environment
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Proofing and grammatical review skills highly desired Interpersonal agility and a sense of humor in business situations desirable
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Ability to multitask and prioritize
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Desire to work in a small company environment with little administrative support
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Self directed team player who thrives in a fast-paced environment
EDUCATION/EXPERIENCE
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B.S. required or equivalent and 7+ years of relevant experience in high tech marketing communications and lead generation
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Strong copywriting and verbal communication skills
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Creating and delivering communications for both print and online environments
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Creating and tracking effective marketing programs that drive qualified leads into a sales pipeline
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InDesign and/or Quark XPress is preferred Knowledge of Photoshop, Flash and other creative tools is favorable
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Basic HTML and web analytics knowledge a plus
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PowerPoint and Word: Intermediate to advanced user
ABOUT THE COMPANY
Founded in 2004, Tervela delivers the next-generation communications infrastructure – the message network – designed and engineered to exceed the information dissemination and processing requirements of the world’s most demanding financial services institutions. Addressing the challenges of market volume, volatility, and visibility, Tervela invented the message switch to enable investment banks, hedge funds, exchanges, and other data-intensive organizations to deliver consistent, outstanding, and predictable performance – even in the most demanding market conditions. The company is funded by Goldman Sachs, Sigma Partners, Acartha Group and North Hill Ventures.
If you are interested in being part of our exciting dynamic team please forward your resume to resumes@tervela.com
Note: No Agency referrals are being accepted at this time.
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