Skip navigation
Check out our Message Medium blog to find out what’s going on in the hardware-accelerated, low-latency messaging world. TMX-500 Design PhilosophyJune 30, 2009 at 1:00 pm
We announced the Tervela TMX-500 Message Switch last week at SIFMA to a great deal of fanfare. Attendee response to the new offering was entirely positive, many echoing the word “wow.” We had it running and opened up for all to see. Based on some questions at the show, I wanted to take a couple of minutes to share what was behind the announcement and illuminate our design philosophy.
Planning for the TMX-500 began in 2008, some time after the TMX-1000 was publicly available and in-production at top-tier financial services firms: investment banks, hedge funds, broker-dealers, etc. We had a good deal of experience to work from. It’s worth noting that we saw demand for a complementary, smaller message switch from Tervela, so now we offer both the TMX-500 and the TMX-1000.
We run a continual and disciplined product management process at Tervela, one that is very much market-driven. We spend a great deal of time with customers (business leaders and technical architects), third-party thought leaders, standards groups, ISVs, systems integrators, and perhaps – most importantly – people who would never buy a hardware-accelerated messaging solution. Over my career, I have found this last group to be a treasure trove of product requirements. They also, ironically, become the largest purchasing group of the products they say they’d never buy.
So what were the drivers? What did the market want? What did customers and prospects want?
They wanted hardware-accelerated messaging, but in a smaller form factor that gave them deployment options for workgroups, data centers, co-lo facilities, etc. We brought it down to 2U (1U = 1.75 inches).
They wanted deployment flexibility. We can multi-home to diverse networks through 16 x 1 Gigabit Ethernet ports or trunk through 4 x 10 Gigabit Ethernet ports.
They wanted to scale linearly without pain. We can connect 1 to 16 TMX-500s into a single unified fabric.
They wanted to reduce the data center footprint. Our first TMX-500 customer order reduces 2+ racks of messaging servers by 92% (!) to 5U (2 x 2U TMX-500s + a 1U TPM management platform).
They wanted to cut power consumption, too. The TMX-500 tops off at 250 watts, but runs steady state in the 100s. This is a big deal. More on it in a subsequent post.
They wanted real economics. We gave them great CapEx, OpEx and TCO with the TMX-500. Software solutions can’t match it.
They wanted the Tervela differentiators: high-performance, low-latency, scalability, and a seamlessly integrated fabric. We didn’t compromise. In fact, we made them better.
They wanted insane reliability. We went solid state, added more environmental sensors, variable-rate N+1 fans, redundant power, ECC protected memory, etc.
They wanted future-proofing. The combination of programmable ASICs and Tervela’s operating system for messaging, TVOS, ensures future support without any compromise.
They wanted to beat their competition. We gave them the TMX-500.
There’s much, much more. Please let me know if you’d like additional details.
Regards, SIFMA 2009June 29, 2009 at 10:40 pm
First off, SIFMA 2009 was different from SIFMA 2008, which was different from all other previous ones as well. That’s how tradeshows go: each one has a different personality, much like the children in a family. Fewer attendees? Yes. Third floor of the venue closed? Yes. But so what? We knew this going in, adjusted our plan accordingly and had an outstanding event. What does that mean? We had twice the number of scoped project discussions on enterprise messaging systems than we had last year. A 100% increase, not to mention the number of follow-on meetings. We didn’t have many tire kickers or “tourists” as a press person remarked to me. Pete Harris from A-Team Group expressed similar positive observations in his recent post.
We introduced the Tervela TMX-500 Message Switch, had the hottest booth at the show (literally or pun intended) and staffed it with our team members who do real-world messaging projects. I’ll save the TMX-500 discussion for another post, but I was either part of or witness to some of the most poignant discussions on messaging philosophy and architecture that I’ve heard in some time. That’s why we were there. That’s why people attended.
Finally, what’s the scoop with this “Wicked Hot Message Sauce” theme? Candidly, it came to me several months ago during an early, weekend morning caffeine infusion at Starbucks. I was reflecting on a comment made by an IT executive last year about his desire to “spice up” his application performance. The rest, of course, is obviously history. I did take some grief from my New York colleagues about the word “wicked” and my inability to stray from my Boston roots. Frankly, that wasn’t even in the equation. I used it in the context of something more powerful than “freakin’.” I’ll close, however, with some of my Bostonian vernacular: check out Tervela's TMX-500; it’s wicked awesome.
P.S. To all the great attendees, press, analysts, friends, partners and vendors who stopped by our booth: Thank you for making the show wonderful.
Cheers, Tags: sifma (2) securities industry and financial markets association (1) pete harris (2) tmx-500 (2) Comments (0) 
|
Now that we’ve recovered from 
